At Roche the prime objective is to provide healthcare solutions which deliver superior options for diagnosis and treatment to clinicians and ultimately the patients.
The approach of personalised healthcare is to use new molecular insights and molecular diagnostic tests to better tailor medicines and better manage diseases. Roche aims to tailoring medicine as closely as possible to patients' needs. As one of the world's leading healthcare companies, and given the combined strenghts in pharmaceuticals and diagnostics, no company is better suited for this task.
Personalised healthcare has enormous potential to make healthcare better, safer, and more cost-effective.
It will still be some time before the potential of personalised healthcare is fully realised, but the market is clearly shifting away from "one size
fits all" products.